Rockstar – Energy Cola Review
Despite being out for a few years now, this product has escaped my attention until now. Tonight I’m looking forward to a lengthy sit in class followed by a late movie with the girlfriend, so I decided I needed a bit of a pick-me-up. I usually don’t care for energy-drinks like Rockstar, those medicine-y, carbonated, buzz-creating liquids that rarely taste good, always cost too much and leave you feeling jittery. This 16 oz can was only $1.99 at the 7-11, so I grabbed it and waited for my chance to review.
Popped open the can and I’m instantly reminded of Pepsi, but then I taste it. The kola nut flavor is immediate, then fades into a sweet, tangy-energy flavor with a slight herb-y undertone, most likely from the guarana, ginseng, ginko-biloba and milk-thistle extracts added. There is almost a citrusy-sour element to the flavor, I can’t quite place it. The sweetness lasts, most likely due to the 66 g of sugar in the can. That is honestly quite a lot, 33 g per 8 oz serving definitely beats out Coke. The flavor overall is pleasant, but not nearly as interesting and complex as Red Bull Cola. I can feel the caffeine kicking in, along with its supplemental buddies, but I don’t get too jittery or anxious.
Researching this drink brought me across some interesting information I was not aware of before. One of the co-owners and founder of Rockstar is Russell Weiner, son of the inflammatory right-leaning radio personality Micheal Savage, who has been accused of racism, bigotry and homophobia among other things, as gleaned from his writings and radio show, and some worry his influence extends to his son. Russell Weiner was involved in the creation of the Paul Revere Society, a group dedicated to stopping ‘illegal’ immigration. There have been boycotts of Rockstar, especially by the LGBT community, although Rockstar agreed with Change.org to donate 1oo K to LGBT rights associations last year. Around the same time, the CFO of Rockstar, Russell’s mother and wife to Micheal Savage stepped down from her position in Sagave Productions and is no longer professionally associated with the show. It would seem that Rockstar is now devoted to clearing up its image, donating and supporting causes and just being a profitable business. As with any conscious, conscientious purchasing decision, we implore you to make up your own mind about companies you buy products from.
Rockstar has been distributed by Pepsi-Co since mid-2009, since dropping from Coca-Cola, but that really hasn’t changed its availability. I’m not condoning the wanton consumption of energy drinks in any way, and seek out only ones that do not use HFCS or any artificial sweeteners, which is most.
In closing, I found this a tasty, albeit sugar-loaded energy drink that did the job, without giving me the jitters, and without excelling in the areas of flavor or originality. I would still rather drink a Red Bull Cola over this any day despite the lack of energy supplements.
Score: 3 out of 5. A decent-tasting energy cola that doesn’t really outperform, or make me feel like a rockstar.
– WiseGuise
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