Snapple's ties to Dharma remain shrouded in mystery

Here’s Snapple’s “me too!” for the “Enhanced Water” beverage category.  This one only uses regular sugar and fruit juice, which is a good thing.  It has 11g per cup, about 27g per bottle.  Not too bad.  Let’s pop it open.

It smells like grapeskin and liquid smarties.  That’s the first thing that jumped to my mind, seriously.  Has anyone thought of marketing liquid smarties?  Billion dollar idea, my friend.  You’re welcome.

And the flavor?  It makes me stand up and deliver a solid “Meh”.  There is almost no sweetness, and it’s topped by a nearly undetectable berry flavor.  It has a bit of after-pucker, too – a lingering sour sensation in the back of your throat that’s likely from the grapeseed extract.    Pretty much, it’s water with pucker.

Look Snapple, I won’t condemn you for learning from other companies and trying to emulate their success.  That’s part of business.  But one word of advice – if you’re going to jump on a bandwagon, you have to bring something more interesting than everyone else, not less.  You have to improve on the product in some significant way.  Otherwise you’ll just be that one smelly guy on the wagon that no one wants to sit by.  And no one wants that.

Rating: 2/5 – It has some good ingredients, but the flavor fizzles out bigtime.

-Danithius-

User Reviews – (1 votes, average: 1.00 out of 5)
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2-Star Reviews, Snapple drink reviews